Real Estate April 4, 2023

SELLERS: PRICING & POLITICS

Let’s be honest – there’s a lot of BAD information out there. Real estate is HIGHLY local. What we experience in Pennsylvania is going to be vastly different than what my California counterparts are going through on the west coast. Advice that I give to my sellers in one area will not match my recommendations for a seller who lives 3 miles away.

If you are comparing your home with your neighbor’s house that listed & sold in September, you’re going to easily outprice your home in today’s market. We’re waiting for the data to catch up to what today’s trends are. So, when looking at comparable homes, a Realtor should be looking at the last 30 days, if possible. It’s sometimes hard to get a good sample size with that limited date range. The best way to get multiple interest is to price conservatively & have a Realtor that wow’s you with their marketing.

When I’m viewing a home, sellers ask all the time what they can do to make their home more appealing to buyers. My advice varies depending on the property. Sometimes, it doesn’t make sense for them to do anything at all. Sometimes it’s unlikely that they would reap any financial benefits if they were to update the bathroom, for example.

There is one thing, however, that doesn’t cost you a dime that you absolutely should do. Remove any Political Signs.

I’m not trying to squelch your freedom of speech, but I have buyers that can look past brightly-painted walls. Typically, buyers can ignore the abundant number of personal pictures that pepper your hallway.

We’ve had, though, 3 buyers who specifically mentioned that they wouldn’t put an offer on a house because of the heavy political affiliation of that & the neighboring homes. You want your home to appeal to anyone who is able to afford it, & removing politics from the equation helps you to do that.

VIDEOS RELATED TO THIS TOPIC:
Politics and selling your home – YouTube

I’m Always Here & Happy to Help!

Katina Hunter

Team Lead for the Katina Hunter Team with Coldwell Banker
724-888-9020
Katina.Hunter@PittsburghMoves.com
www.HereAndHappyToHelp.com